About Us
Strategic perspective for critical growth moments
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Rashad Group partners with founder-led companies at critical growth moments, helping increase enterprise value through strategy, execution, capital pathways, and strategic relationships.
Rooted in Los Angeles, our work spans the internal and external dimensions of growth. Internally, we help clarify direction, align leadership, and build an executable path forward. Externally, we support positioning, strategic relationships, and capital readiness so companies can pursue growth with clarity, credibility, and discipline.
Our Perspective
Our Perspective
Growth constraints are rarely isolated. A company’s challenge may appear to be capital, sales, positioning, or execution, but the deeper issue is often the alignment between strategy, leadership, relationships, and market readiness.
Our Role
Our Role
Rashad Group helps identify what is limiting progress, clarify the next set of priorities, and support the initiatives that move the business forward. We are most effective when the next decisions will shape the trajectory of the company.
Our Standard
Our Standard
We work with a limited number of companies where there is clear alignment around ambition, opportunity, and our role in shaping the next phase of growth. Our work is disciplined, relationship-driven, and focused on creating the conditions for meaningful progress.
Leadership
Rashad Group is led by a partnership that combines business-building experience, strategic relationships, capital perspective, international exposure, and disciplined execution.
Jamaal Rashad | Managing Partner
Jamaal Rashad | Managing Partner
Business-builder across sports, entertainment, performance, entrepreneurship, and capital strategy, with a focus on aligning people, partnerships, and decisions around critical growth moments.
Bettina Trapasso | Partner
Bettina Trapasso | Partner
Strategic leader with experience across investment banking, company-building, international business, and high-growth environments, with a focus on translating complexity into clear strategic action.
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